Astonishing Fact about Fashion Industry

We belong to an educated and well-informed generation. Along with being smart and logical we like to dress up well and present ourselves in the most fashionable way. Our wardrobe generally consists of a great collection from various brands and shops. But we are never satisfied and want much more!

The Side-effect of Fashion Industry

Based on this urge, the Apparel industry has been creating a great lot of business. And there is nothing wrong with it, except for an astonishing fact! Did you know that the Fashion industry is the second largest polluter in the world, second to the oil industry? We must admit that whenever we think about pollution, we can see coal power plants, traffic on roads and smoke from factories. We fail to recognize that even the clothes that we are wearing has been a great contributor to air as well as water pollution. It is alarming to know the kind of impact the clothing industry has on our environment.

The women’s apparel market across globe is 42% while the men’s share is 39%. According to an estimate the women’s apparels industry and brands will dominate even further by 2020. With urbanisation, discretionary spend and income, the per capita apparel consumption has increased by 50% in India only. The trend is likely to continue through 2020 and beyond.

You will be shocked to know that 17-20% of total industrial water pollution comes from textile dyeing and treatment. Over that, the use of insecticides and pesticides is huge to produce cotton plant alone. We must realize that Fashion Carbon Footprint is tremendous.

Can you bear to imagine that with this increase in the clothes consumption, what would be the level of pollution, globally? It is a high time that we consumers become educated and understand that fashion business does affect nature adversely.

How Can We Help ?

We at want to sensitize today’s generation to wake up to this nasty fact and start to think about sharing and renting clothes. Not only will this help to curb the urge of buying more and more clothes, but will happily supply your wardrobe without owning it. Come to think of it, a little step, if taken by thousands together can bring about a great impact in a positive way.

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